I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.

Here's the thing: I know what it's like to start a business and have to market yourself on a small budget.

What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode.

Topics covered:

• Why Ryan really writes all of his emails in lowercase
• The truth about customer profiles (and why your ideal client doesn’t exist)
• How to develop a gut feeling about your potential customers
• Why writing daily can help you discover your biggest strengths
• What happens when you look at what your competitors aren’t doing
• Why your mindset matters when it comes to getting more done
• How to become a better marketer by creating

Resources mentioned:

• How to Validate Your Business Idea in 3 Steps (The Right Way)
• How to Build a Growth Marketing Team (The Non-Sleazy Way)
• Fomo: Social Proof Marketing Platform
• @RyanCKulp on Twitter
• @usefomo on Twitter
• RyanCKulp.com: Ryan’s website and blog
• All Marketers are Liars by Seth Godin
• Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
• Linchpin: Are You Indispensable? By Seth Godin
• Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

After changing her diet fixed Joy Houston’s fertility troubles she wanted to share what she had learned with other people suffering as she had. She created a nutrition course and marketed it with every tactic in the book. It failed hard. Then she realized she needed to talk with her customers to know how to actually connect with them.

Joy developed her Conscious Copy Converts process based on interviews that revealed the motivating factors and precise language customers use during the full cycle of engagement with a brand. Her results not only get higher sales but a richer experience that elevates the lifetime value of customers by nurturing relationships that feel mutually beneficial rather than overtly promotional.

Time to take your writing skills up another level as Joy Houston gives Matt and Joe her whole process to create powerful copywriting from scratch, what 4 personality types your copy needs to speak to, and how she charts the entire customer journey. When you’re done, check out our conversation with Joy’s husband Travis for more content strategies and get more copy advice from Kevin Rogers.

“When I write every piece of copy I don't think about thousands of people… I think about having a conversation with one person.” -Joy Houston

• The proof you need to be sure your product is viable
• Why community building comes first, tactics second
• Working with your spouse (it makes your marriage way better... and way worse)
• Flowcharts to map all your customers’ choices
• A process to get a team up to speed fast
• Finding your authentic copywriter style
• 3 ways to harvest vital information from your audience
• How to do psychological interviews with customers
• One question that will improve your product (and tell you what your next product should be)
• The 4 personality types your copy needs to attract
• How to perfect writing in different styles and voices
• A sales page template that works on everyone
• What you need mapped out before you write one word of copy

• Launchr
• Free Character Diamond Template
• Connect on Instagram
• Or on Twitter

• Free Evergreen Traffic Playbook
• The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out
• GenM (Sponsor) – Find marketing apprentices for $50/mo
• The Architecture of Persuasion by Michael Masterson
• Ready, Fire, Aim by Michael Masterson
• A Unique Content System To Ensure Successful Product Launches – Travis Houston
• The Essential Elements of Great Hooks And Sales Copy – Kevin Rogers

Want to learn how to write enticing, proven-to-convert ad headlines and copy, without paying for one of those copywriting courses?

Tune in to hear Eric Siu's list of cost-effective ways to level up your copywriting and create killer ads.  If you are interested in digital marketing or social media marketing, you'll find that learning copywriting is a very important skill!

Click here to watch the full YouTube video

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @EricSiu
• Instagram @Ericosiu

Joanna cuts straight to the point. She says there are not a lot of copywriters who get what copywriting really is. Because “expert” and “copy” are terms that are thrown around loosely, the space quickly becomes confusing.

Copy is everywhere, and copywriting exists to get people to say something. Since the version of yes that you are trying to get them to say comes in many different forms, the actual results can become vague.

But as a business, you don’t want vague. If you’re investing in copy, you need a business result.

Be a Student of Copy

Joanna believes all business owners should start out writing their own copy, to understand what truly good copy is.

Copy must convert and persuade. Pay attention to what is going on around you and keep a swipe file. A swipe file should be anything that caught your attention and made you have a reaction. You need to be a student of copy.

Once you’ve done that, go find the why and understand why you keep responding to these various pieces of content. By teaching yourself these things, then you can start testing them and implementing them in your own space.

“What works… is basically eavesdropping on your customers… where are your visitors, where are your prospects, what are they talking about, what are they saying they care about and why don’t you just use exactly the language they use? They’re already speaking in natural language, why wouldn’t you just go take what they’re saying?”

Source this from surveys, customer reviews, interviews, competitor’s reviews and you’ll be amazed at what people share and how deep they go.

As a student of copy, Joanna is always reading and upping the intensity to continue learning and growing. Then, it’s time to test these hypotheses and see what they can contribute to the conversation.

Listening to your customers and prospects is part of the research process, which will make or break you. This is how you write content and copy that makes people care, because you are able to get into their heads.

Selective Hearing: A Skill

When it comes to listening to customer feedback, Joanna is also selective. As someone who is deeply affected by negativity, she takes notes and useful feedback but doesn’t let anyone shove her away from her vision.

Joanna references Game of Thrones, and how easy it is to overlook yourself as a trusted authority to make decisions. In reality, you’ve been making them all along. You don’t always need permission from your advisors.

You could apply the same mindset to the advice she is sharing in this podcast. Joanna says that as much as she can say, do this and don’t do that, you won’t truly know what works until you put it in front of your audience.

“Never expect that things that work for other people will work for you. Take them, try them, but don’t just blindly go forward with what you learn in a blog post or what someone told you works really well.”

Testing isn’t Optional

Because we are in a constant state of optimization, you have to keep reading and studying and evolving, and that’s why testing is so important.

Businesses know they should test, but they get impatient because it takes time to create an effective plan that gives real results. However, Joanna says that the best way to combat this impatience is to focus on the smaller checkpoints.

The sooner you can get the client quick wins through emails or Facebook ads, they will be more willing to take the time for testing something that takes a lot longer like a landing page.

Focus and Execute

You hear about all of these trends which makes it hard to focus on what is important. What should you work on? Joanna says you should focus on getting better at one thing: executing closer to where the money changes hands.

“You get to the point where you realize well hold on, it all really does come down to what’s on the page or what’s in the email because that’s where we talk to the customer. That’s the customer interaction point. That’s where the money can change hands. Although the theory in all of that other stuff is good, we find that we get a lot of referrals to us from the consultancies that are up at the top of that where they’re like ‘Ah, we need to execute on something now.’ And I’m like ‘Yeah, you do! You should have been executing on it the whole time!’ Invest closest to it where the money changes hands.”

Connect with customers and focus on copy that converts. It’s the words you use that get people to say yes.

“You tend to want to edit out the feeling, but that’s where the sale starts to happen where they’re actually feeling that pain and then you get into that solution.”

Joanna talks about the importance of defining the problem and illustrating moments where the client suffered because of the problem. Once the client is feeling the pain of the specific problem you are going to solve, that’s when you solve it for them.

Her challenge to you is a tough one: in the next thing that you write, specifically a landing page, no more than 10% of the words can be yours. Goodluck!

Contact:
Twitter
Word Workers
Copyhackers.com
Airstory.co

Credits:
Hosted by JeffLarge.com/about
Produced and Powered by ComeAliveCreative.com
Music provided by Birocratic

On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live!

Click here to download or listen to this episode now.

Spiritual Foundations

“Therefore be imitators of God as dear children. And walk in love, as Christ also has loved us and given Himself for us, an offering and a sacrifice to God for a sweet-smelling aroma.” (Ephesians 5:1-2)

Tip Of The Week

Scrivener for iOS

Feature Segment: 7 Lessons Learned at Copywriting Academy Live

1. Live events are expensive, risky, and time-consuming … but worth it.
2. Teamwork makes the dream work.
3. No plan survives contact with reality.
4. Adapting to the needs of your customers and clients is paramount.
5. Don’t pretend you have everything figured out – everybody else knows that’s not true.
6. Trust your team, your audience, your gut… and God.
7. Nothing builds community like bread, love, and laughter

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Have you asked and answered all the questions in Phase 1 for your business?

Joanna cuts straight to the point. She says there are not a lot of copywriters who get what copywriting really is. Because “expert” and “copy” are terms that are thrown around loosely, the space quickly becomes confusing.

Copy is everywhere, and copywriting exists to get people to say something. Since the version of yes that you are trying to get them to say comes in many different forms, the actual results can become vague.

But as a business, you don’t want vague. If you’re investing in copy, you need a business result.

Be a Student of Copy

Joanna believes all business owners should start out writing their own copy, to understand what truly good copy is.

Copy must convert and persuade. Pay attention to what is going on around you and keep a swipe file. A swipe file should be anything that caught your attention and made you have a reaction. You need to be a student of copy.

Once you’ve done that, go find the why and understand why you keep responding to these various pieces of content. By teaching yourself these things, then you can start testing them and implementing them in your own space.

“What works… is basically eavesdropping on your customers… where are your visitors, where are your prospects, what are they talking about, what are they saying they care about and why don’t you just use exactly the language they use? They’re already speaking in natural language, why wouldn’t you just go take what they’re saying?”

Source this from surveys, customer reviews, interviews, competitor’s reviews and you’ll be amazed at what people share and how deep they go.

As a student of copy, Joanna is always reading and upping the intensity to continue learning and growing. Then, it’s time to test these hypotheses and see what they can contribute to the conversation.

Listening to your customers and prospects is part of the research process, which will make or break you. This is how you write content and copy that makes people care, because you are able to get into their heads.

Selective Hearing: A Skill

When it comes to listening to customer feedback, Joanna is also selective. As someone who is deeply affected by negativity, she takes notes and useful feedback but doesn’t let anyone shove her away from her vision.

Joanna references Game of Thrones, and how easy it is to overlook yourself as a trusted authority to make decisions. In reality, you’ve been making them all along. You don’t always need permission from your advisors.

You could apply the same mindset to the advice she is sharing in this podcast. Joanna says that as much as she can say, do this and don’t do that, you won’t truly know what works until you put it in front of your audience.

“Never expect that things that work for other people will work for you. Take them, try them, but don’t just blindly go forward with what you learn in a blog post or what someone told you works really well.”

Testing isn’t Optional

Because we are in a constant state of optimization, you have to keep reading and studying and evolving, and that’s why testing is so important.

Businesses know they should test, but they get impatient because it takes time to create an effective plan that gives real results. However, Joanna says that the best way to combat this impatience is to focus on the smaller checkpoints.

The sooner you can get the client quick wins through emails or Facebook ads, they will be more willing to take the time for testing something that takes a lot longer like a landing page.

Focus and Execute

You hear about all of these trends which makes it hard to focus on what is important. What should you work on? Joanna says you should focus on getting better at one thing: executing closer to where the money changes hands.

“You get to the point where you realize well hold on, it all really does come down to what’s on the page or what’s in the email because that’s where we talk to the customer. That’s the customer interaction point. That’s where the money can change hands. Although the theory in all of that other stuff is good, we find that we get a lot of referrals to us from the consultancies that are up at the top of that where they’re like ‘Ah, we need to execute on something now.’ And I’m like ‘Yeah, you do! You should have been executing on it the whole time!’ Invest closest to it where the money changes hands.”

Connect with customers and focus on copy that converts. It’s the words you use that get people to say yes.

“You tend to want to edit out the feeling, but that’s where the sale starts to happen where they’re actually feeling that pain and then you get into that solution.”

Joanna talks about the importance of defining the problem and illustrating moments where the client suffered because of the problem. Once the client is feeling the pain of the specific problem you are going to solve, that’s when you solve it for them.

Her challenge to you is a tough one: in the next thing that you write, specifically a landing page, no more than 10% of the words can be yours. Goodluck!

Contact:
Twitter
Word Workers
Copyhackers.com
Airstory.co

Credits:
Hosted by JeffLarge.com/about
Produced and Powered by ComeAliveCreative.com
Music provided by Birocratic

Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads?

To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz, founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services.

Show notes: https://www.socialmediaexaminer.com/355

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting.

Nick Usborne has been a copywriter for 40 years and has written for some of the world's biggest brands including Apple, WebEx, Chrysler, and Citibank. He has recently launched a new online training course and blog called Conversational Copywriting where he is looking to change the way we think about content.

Also, we learn more about WordPress 5.0, DuckDuckGo and their new study and find out what Amazon is doing to get advertisers to give them free advertising.

All this and more on this episode of EDGE of the Web!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He's an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe.

What is the Kopywriting Kourse?

The Kopywriting Kourse is training that's designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to improve their copy and profitability, while freelancers learn how to jumpstart their copywriting career.

Topics covered:

Neville Medhora's Copywriting Advice

In this interview, Neville explains why he doesn’t think of copywriting as words on a page. His philosophy? Copywriting is about transmitting information from one brain to another. It's not only the written word on the page but the reaction in your brain when you read those words.

How to Beat Writer’s Block

According to Neville, you can get over writer's block with two simple solutions. One is to look at what other people are doing with a swipe file. This is a collection of other people’s writing, where you can look at old ads for inspiration.The other way is to start with a template — and work through it backward. Neville recommends you never start with a blank page, but instead, you keep a file of topics you want to write about. Then you can dive into research straight away, so you never have to face the White Blank Page again. Tune in for his in-depth explanation on overcoming writer’s block.

How to Write a Good About Us Page

Want to learn how to write better About pages? Listen in to hear Neville break down the steps on writing a good About Us page. Neville explains that the main goal of your About page is really to direct them to action at the end. What's the next step for your reader?Likewise, we also cover the different types of About pages and how you should structure them. For example, if your website is informational, the way you approach your story should be different from the ecommerce website that sells physical products.

How to Write Good Headlines

We also cover how to write headlines with Neville’s painless formulas, and here’s how it goes. What Neville does for companies is write out 10 headlines. Then he’ll go away for 24 hours, so he can look at those headlines again with fresh eyes. The next step is bold the ones that jump out at you. Generally, there will always be one or two that stand out way more than the others. Neville also reveals a surprising myth about the relevance of headlines — and an easy trick for stealing your headline copy from Amazon.

Resources mentioned:

• Kopywriting Kourse
• Airtable
• Swipe File
• Absurd Calls to Action
• How to Create an Amazing “About Us” Page
• The Boron Letters
• The Adweek Copywriting Handbook

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

Good copywriters aren't afraid to put themselves out there. They write from the heart and let their true voice shine through in their work.

But being authentic shouldn't come at the expense of writing clear, helpful copy. So how do you make your boss and clients happy without sacrificing your voice?

In this episode of the Call to Action podcast, we chat with Unbounce writer Brad Tiller about reconciling your company's (or client's) voice and your own. Then, we speak to Brian Lenney, copywriter at Inbound.org, about how you can use the power of vulnerability in your copy to connect with prospects and push them toward conversion.

Why is copywriting so hard? It took me years to figure it out.

The answer is likely mindset. There are a few mental hurdles you need to get over if you're going to write effective web copy that converts.

(And you should, optimizing copy can do more for your conversion rate than any other tactic.)

To help us break it down, fellow podcaster David Garfinkel joins us.

David mentors business owners and professional copywriters to go from good to great! Many of his clients have created websites, sales letters, and ads that have made millions, both for themselves and others.

David's the author of the bestselling book "Breakthrough Copywriting," and has written copy himself that has made millions of dollars. His all-time record was a sales letter for a six-person company that generated $40 million in sales. David also hosts the popular Copywriters Podcast.

You'll Learn

• If you’re new to copywriting, what are the key things you need to know to make your copy convert?
• If you have copy that’s not converting now, what can you do to get it working?
• If you have copy that’s converting and you’d like it to work better, what can you do to improve conversions?
• What are some resources (free, as well as lower investment and higher investment) a marketer can use to become better at putting together copy that converts?

Tune in for more details!

Resources

• Breakthrough Copywriting: How To Generate Quick Cash With The Written Word
• Copywriters Podcast
• High Speed Copywriting (DVD and workbook seminar)
• Have David critique your copy
• Garfinkel Coaching

Share your thoughts

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Share this show on Twitter

Never miss an episode

• Subscribe on iTunes
• Join Kurt's newsletter

Help the show

• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe on iTunes

What's Kurt up to?

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube

Grow Your Store in 2018

• Apply to work with Kurt to grow your store.
• Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
• Learn Shopify Plus got that regular Shopify doesn’t?”

In today’s episode of The Startup Chat, Steli and Hiten talk about copywriting and writing good copy for startups.

When it comes to marketing your startup, your copywriting is one of the most critical elements that could make or break your campaign. But what is copywriting? It consists of all the content that marketers use to try to get people to take an action after reading or hearing them.

In this episode, Steli and Hiten talk about what copywriting is, why it’s important, tips that can help you write better copy and much more.

Time Stamped Show Notes:

00:00 About today’s topic.

00:47 Why this topic was chosen.

01:46 Why copy is important.

03:10 Why the copy you write is key to pulling people in.

04:43 Tips for improving your copy.

05:29 Why you should write copy with the customer in mind.

06:00 What makes good copy.

07:37 Examples of bad copy.

08:36 Another example of bad copy.

09:29 Why you should read your copy out loud.

09:23 One tip that can help you to write better copy.

3 Key Points:

• To me, copy is everything.
• You should write copy that a 5-year-old can read and understand.
• We are in a world were click bait, headlines still work.

The post 380: How to Become Good at Copywriting appeared first on The Startup Chat with Steli & Hiten.

If you want to create a brand people will never forget, sometimes you gotta stop giving AF and start taking a stand. Today I'm bringing back one of my favorite segments, Love Your Branding Baby, to highlight a company that's doing exactly that. Muzzle has been called "offensive" by more than one angry tweeter, but they've also taken the internet by storm thanks to their hilarious one-page website. I'll show you 3 smart strategies they used to create an unforgettable brand and how you can apply them in your business — no matter what you sell.

https://www.marieforleo.com/blog/unforgettable-brand-secrets-muzzle

Your job isn't to make everyone happy, it's to stay true to yourself. @MarieForleo

NEW COURSE ALERT: Entrepreneur, we wanted you to be the first to know that we’ve collaborated with Arman Assadi to bring you our brand new copywriting course. Learn the copywriting secrets behind 11 seven-figure product launches, taught by Arman himself.

Arman’s broken it down into a 10-step framework that he’s proven with his clients time and time again. He’s even going to give you templates, formulas, and how-to guides so you can start converting customers like crazy.

If you’re tired of seeing ZERO sales for all the hard work you’ve put into your amazing product—then you NEED to learn the power of copywriting. We’re opening the doors to this course soon for a limited time only, and we want to see you there. Be sure to get on the FREE waitlist so you don’t miss it!

Key Takeaways

• The “crisis of meaning” that drove Assadi to leave his job at Google, book a trip to Cuba, and pursue freedom as a solopreneur
• How Assadi became a self-taught copywriter and began working with the likes of Neil Patel, Lewis Howes, Jason Silva, and Lori Harder
• What you should (and shouldn’t) do if you want to find your unique voice as a copywriter
• The key to writing high-converting copy and why every entrepreneur should learn the basics
• The story behind Assadi’s latest business and how it created the most-funded planner in crowdfunding history: EVO Planner
• What’s next for Project EVO and how it’s helping entrepreneurs and creatives find fulfillment in their work

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.

While we don't typically associate the art of copywriting with social media captions, the two are deeply intertwined.

A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely.

From specific writing techniques to the psychology behind bringing your stories and captions to life, you’ll leave today’s episode with several new copywriting tactics and strategies to try.

Read the Show Notes:

https://buffer.com/resources/the-art-of-copywriting

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer

    <p>If you want to write things that inspire action —&nbsp;web sales pages that effectively sell your product, emails that readers will click on and share, etc. —&nbsp;this article is for you. Show Notes: <a href="https://fizzle.co/sparkline/writing-copy-for-web">https://fizzle.co/sparkline/writing-copy-for-web</a> I repeat: if you want to make things on the internet that work, if you want to publish webpages and videos and podcasts and emails into the world that get results, you’re in the right place. Because in this episode we’re going to talk about COPYWRITING… ugh, sounds boring maybe? nope, there is an art form here that I’ll bet, if you listen to this show, you’ll see completely differently afterwards. Along with this show is a free guide and article which you can find at Fizzleshow.co/178</p>

Shownotes: http://fizzleshow.com/317

How do we create our ultimate email welcome series? What are the most most important elements and rules that help us connect with new audience members and keep them coming back? Is email still as relevant as it once was?

The answer is yes, the stats show that email is more used now than ever before. Most of us know that an email welcome series can go a long way, but that does not mean that concocting great email copy and content is a common skill.

In this episode, we talk about how to craft that vital first emailed contact, why templates don't matter so much and a few rules that can keep your emails out of the spam folder. We are trying to get you thinking about who you are writing to and connecting meaningfully with them!

Today on the show, we are joined by Barrett Brooks, Marketing Lead at ConvertKit and certified email badass! He is driven by the belief that business is one of the most powerful forces for good in the world and this really shows in his and ConvertKit's increasingly blazing success rate.

We also talk about how to get receivers' attention and your emails opened right away in the right way, the usefulness of questions and emojis, forming the body of an email and finding the pillar posts of your business. For all of this, join us today, Fizzlers!

Key Points From This Episode:

• A quick update from Barrett Brooks, ConvertKit and the world of email. [0:07:18.6]
• The stable importance of an email welcome sequence. [0:12:02.3]
• Current marketing and how people find your company online. [0:13:42.7]
• The main objective of an email welcome series. [0:17:30.1]
• Why Luke Skywalker took very little notice of Yoda at first. [0:25:35.6]
• Symptoms, treatments and long term solutions. [0:27:31.2]
• Gaining trust through email copywriting, dos and don'ts. [0:32:55.6]
• Personalization and segmenting your email list by interests. [0:43:30.4]
• The three things you can do to get your copywriting up to scratch. [0:48:06.2]
• Summarizing the mains tenants of creating your best welcome series. [0:52:00.8]
• Compiling a greatest hits of content for your business. [0:55:03.5]
• And much more!

Links Mentioned in Today’s Episode:

• Fizzle — https://fizzle.co/
• Gusto — http://gusto.com/fizzle
• ConvertKit — http://convertkit.com/fizzle
• Discover.bot — https://discover.bot/fizzle
• Barrett Brooks — https://convertkit.com/author/barrettbrooks/
• ConvertKit — https://convertkit.com
• Wall Street Journal — https://www.wsj.com
• StoryBrand — https://storybrand.com
• Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web
• Ultimate Welcome Series — https://app.fizzle.co/library/ultimate-welcome-email
• Shark Tank — https://www.imdb.com/title/tt1442550/
• Dragon's Den — https://www.imdb.com/title/tt0443370/
• Star Wars — https://www.starwars.com
• Terence McKenna — https://medium.com/the-mission/unconventional-inspiration-the-best-of-terence-mckenna-5040385a69a2
• Career Renegade — https://www.amazon.com/Career-Renegade-Great-Living-Doing/dp/0767927419
• Copy Hackers — https://copyhackers.com
• Justin Jackson — https://justinjackson.ca
• Pat Flynn — https://www.smartpassiveincome.com
• Kickstarter — https://www.kickstarter.com
• Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity
• Fizzle on Twitter — https://twitter.com/fizzle
• Fizzle Just Ship It Challenge — https://app.fizzle.co/just-ship-it-challenge
• Fizzle Try 5 — http://fizzle.co/try5
• Courage and Clarity — https://www.courageandclarity.com/
• Steph Crowder on Twitter — https://twitter.com/stephcrowder_?lang=en
• Corbett Barr on Twitter — https://twitter.com/CorbettBarr
• Chase Reeves on Twitter — https://twitter.com/chase_reeves
• Fizzle Sparkline — https://fizzle.co/sparkline
• Fizzle Goals Course — https://fizzle.co/courses/goals
• Fizzle Journaling Course — https://fizzle.co/courses/journal
• Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders
• Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup
• Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters
• Fizzle Toolkit — https://fizzle.co/toolkit
• Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce
• Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs
• Fizzle Hosting — https://fizzle.co/hosting

Let me ask you a question: Can you relate to any of these issues when it comes to writing your own copy?

• It takes forever to write a headline, a blog post, or the script for your podcast or video show because you’re constantly second guessing yourself?
• You write something, put it out there and...CRICKETS? (The silence is devastating.)
• You’ve got a tight deadline and you sit down to write but you’re completely blocked? You can’t seem to eek out anything on that page and the clock is ticking?

If there’s one thing that most of us as online entrepreneurs have experienced it’s getting tripped up on writing copy.

Well, don’t worry, there’s hope for us yet...

Two things my guest, Marie Forleo (yes, the Marie from the award winning MarieTV!) shared on the podcast today that really resonated with me, and I think will with you too, are:

2. You CAN learn to be a stellar copywriter in your business. (No more telling yourself otherwise!)
4. Writing effective copy has been the single most important skill that Marie has developed over the last 18 years in her business. (By the way, this one says A LOT, coming from a person that has achieved the monumental level of success that Marie has.)

Marie, who has been a student of copy since day one, joined me on the show today to share the top copywriting tips and strategies that she’s used along the way to connect and resonate with the millions of people her message has touched.

You know I love when you listen to my podcast and take action, so today I want you to listen in, take what Marie shares, and begin implementing it in your business immediately. You’ll see... you’ll get better and better with writing copy, and you’ll have tangible results to show for it: more conversions and a bigger impact.

If you haven’t jumped over and started listening already, let me give you one more reason why listening in today is going to be a game-changer in your business: You know how much competition is out there, right? Now, you know I’m all about running your own race, but competition is real, and when you can find an advantage over your competition, you’re smart to take it. Copy is an area that most people are not paying attention to, so this IS your competitive advantage. Writing better copy will be how you set yourself apart.

Are you ready? Press play and let’s dive in!

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

Thank you 

In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost your conversion rates this year.

• 00:27 – Today’s topic: 7 Copywriting Hacks that Will Double Your Conversions
• 00:35 – First, within your headlines, consider integrating the city
  • 00:40 – Use MaxMind which is an IP service that’ll integrate the person’s city
• 01:13 – Second, use specific statistics and numbers
  • 01:07 – Check Quick Sprout or Neil Patel in BuzzSumo
• 02:08 – Third, copywriting is about answering objections
  • 02:29 – Find out people’s objections by asking pointed questions and answer their objections in your copy
• 02:50 – Fourth, include the person’s name inside the copy when it’s relevant
• 03:14 – Fifth is to show vulnerability
  • 03:20 – Neil showed how he made mistakes and how he fixed them
• 04:20 – Include all examples and calls-to-action
• 04:50 – Seventh is storytelling
  • 04:59 – Don’t forget to innovate stories in your copy
• 05:13 – That’s it for today’s episode!

1. Use a person’s name and city in the title and in the copy to personalize their experience.
2. Vulnerability helps people to relate to you and this can develop trust with your customers.
3. Storytelling is a great way to hook people and draw them in.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources.

Time-stamped show notes:

• [00:28] - Today's topic: How to Learn Copywriting When You Suck at Writing
• [00:43] - If you suck at writing, it doesn't mean you can't do copywriting to compel people to take action.
• [01:00] - Read Persuasion by Robert Cialdini and The Boron Letters by Gary Halbert.
• [01:53] - Neil is great at copywriting, but not writing. He learned he doesn't have to be the best writer from Frank Kern.
• [02:26] - You just need to be able to answer the customer's objection.
• [02:43] - Survey your visitors and find their objections. Use SurveyMonkey or any survey tool.
• [02:49] - Find out why people aren't converting and answer those objections in your copy.
• [03:08] - Solving people's problems will make them much more likely to convert.
• [03:27] - AppSumo is based on sending emails. Neville Medhora from Kopywriting Kourse helped Noah Kagan build AppSumo.
• [03:37] - You have to have good copy when sending emails.
• [03:58] - Also check out CopyBlogger and the podcast from John McIntyre and Ben Settle’s emails.
• [04:15] - When looking at copywriting think of the concept of Seinfeld emails: talking about nothing or the story of your day and weaving in your offer.
• [05:14] - Conversion rates are 1 to 3 percent. To get people to convert, you have to create multiple ways to help your customers convert into buyers.
• [06:29] - Talking to people and presenting information in the right scenario can also help with conversion.
• [06:41] - That's it for today!
• [06:45] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
• [06:53] - You can also learn how to win a one-year subscription to Crazy Egg. 

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Let’s be honest here. Writing copy can be hard, but it’s an important almost mandatory skill for new business people just starting out. In fact, I wrote all of my own copy my first few years of business, and I suggest that you do the same. Become a student of copywriting. The more you do it, the easier it will become. Today, I’m talking about a technique that will help you build up that oh-so-important relationship with your ideal avatar.

This technique is by Ry Schwartz an expert copywriter who writes a lot of my copy. He also teaches copywriting and my audience loves him. This method is called Coaching the Conversion. It's all about writing copy in a way that will resonate with your ideal customer avatar at a really high level and will meet them right where they're at. It will help them feel as though they know that you see them and you hear them.

I actually think it's important that you write your own copy for the first two years of your business. You need to truly understand your ideal customer. Writing copy for your ideal customer is an intimate experience. It really should begin with you. It will make you a better entrepreneur and a better communicator overall if you take the time to perfect your expertise.

After this episode, you will walk away with golden nuggets that will help you transform your next promotion. I even share one of my best converting ads and break it all down for you step-by-step.

Coaching the Conversion Method in 4 Steps

2. [10:34] Shift your mindset about how you feel about being a copywriter. Look at copywriting as a means to coach your ideal customer through a transformation by using words that make them feel seen and heard.
4. [13:47] Know your ideal customer avatar like you know your best friend. Sometimes you have to read between the lines and know-your-customer intimately. Clearly understand their pain points, desires, and what makes them tick.
6. [17:42] Use their words. It's important that you reflect back to them what they are feeling and what they are saying. Keep a running list of words and phrases that they use. These are pure gold for copywriters.
8. [19:24] Remember that coaching the conversion walks your potential customer along the path from where they are now to where they could be or where they want to be. The first part of the path is your weekly content then you move on to coaching opportunities inside a webinar. Then send post follow-up emails.

A Concrete Example from One of My Highest Converting Facebook Ads:

How long have you been waiting to finally have the confidence to go all in on building and selling your digital course? Six months a year more. It took me a while to get started to.

I was scared I'd fail, and guess what? I pretty much did. My first course only made me $267, but I stuck with it and 7 courses, 42,000 students, and 8.7 million dollars in revenue later. I've learned a thing or two, and I want to share all that with you. Register for free here (and then I give the link).

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

• Free List Building Masterclass
• Ry Schwartz
• Episode #235: How To Identify Your Ideal Customer Avatar