As soon as I posted the episode with Andrew Lewin of Speak Up for the Ocean Blue Podcast, I knew I wanted to eventually post our entire conversation. What better day to talk about the ocean than Earth Day?! Before me and Andrew chat all things whales, I review the most eco-friendly NFL stadiums! The countdown you didn't even know you needed.

These are weird times but I hope you enjoy this episode. Really we are all Lolita longing to be free! Take care of yourselves and don't be afraid to ask for help.

tightendspodcast.com

Brought to you by: ATB.com Alberta Podcast Network Park Power

Michael Cronin found a lot of success as a young man. Then he had some setbacks. And then he (almost by accident) discovered something that he was really good at. He joins Kyle to discuss that roller coaster of a journey.

Acquire Agency website: https://www.acquireagency.com

Michael's personal Instagram: https://www.instagram.com/michaelcroninrw/
His LinkedIn: https://www.linkedin.com/in/michaelcronin23/
His email: michael@acquireagency.com

Creative Block is a proud member of The Alberta Podcast Network, powered by ATB. You can find more information and listen to all the great shows by going here: https://www.albertapodcastnetwork.com

Our sponsors this week are:
1.  Park Power  - https://parkpower.ca - building our community through community involvement.
2. Back to School Again - http://backtoschoolagain.ca - host Katrina Ingram interviews guests about how the internet has transformed education, the role of micro-learning and micro-credentialing, and a new course offering called PowerEd

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So, we're still in the midst of the pandemic, and brands are trying to figure out what to do.

By now most organizations have cut costs and are actively looking for financial support. But now it's important for brands to go beyond reacting to the challenges and look for opportunities.

There are many examples of brands that managed to flourish during a crisis, mostly did so because of their ability to innovate and pivot.

To envision possibilities rather than focus on the present existing problems, may even feel wrong, like bad leadership or use of resources. After all, we're in crisis management mode and the instinct is to protect and defend or manage to try to survive.

But it is exactly the ability to envision possibilities and seek new opportunities that give brands the best way to survive and potentially even thrive.

In this episode I share three essential elements to help you imagine possible new opportunities that both address market demand and are a good fit with your brand.