We all know mindset is a critical tool for entrepreneurs - but is your mindset working harmoniously with your marketing, and vice versa? In the struggle to break through the noise and reach potential buyers, how do we ensure our audience feels individually seen, safe, and supported - even in campaigns as impersonal as our SEO?

This week, Annie P. is joined by her brother-in-exuberance, SEO expert, and super-connector Seth Goldstein. Seth is a marketing master and has his own recipe for showing up in a memorable, unique, and entirely genuine way. He brings a boatload of information about Imposter Syndrome, Buyer Personas, and the traps we fall into when we play small or get too loud. Then, what marketing, mindset, and project management tips can be gleaned from the 80s sensation, The A-Team? I pity the fool who doesn't listen and find out!

What's Inside:
0:00 - Intro & Theme
2:01 - Main Interview with Seth
46:46 - The A-Team tie-in
59:46 - Final Thought & Homework

*Parentpreneur advisory: this episode contains colorful language.

Connect with Seth through his website and LinkedIn.
Don't forget to check out his podcast, Entrepreneur's Enigma!

This episode joins the fabulous Legitimate 80s playlist, featuring business lessons from Pee-Wee, Ferris Bueller, Coming to American and more. Find them all at https://lnns.co/ofgZcUk-6Ns.

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In other thrilling news, Annie P. Ruggles has been nominated for Best Business Coach of 2022. If this show brightens your week or lightens your load, please vote for Annie at https://thebestofsmallbusinessawards.com/ between now and 12/9/22. ***

In order to take ourselves seriously as business owners, do we need to be so dang serious? What are the key differences between savvy self-promotion and sleazy self-serving advertising? Is putting yourself out there emotionally safe? What the heck are the rules?

This week, Annie P. is joined by Graphic Design superstar and sassy marketing truth-teller, Deanna Seymour. Deanna is a master of helping people shine online through bold, bright, unapologetically fabulous design. She also shares some no-nonsense feedback for the coaching industry and similar "service-based" entrepreneurial circles. Then, Deanna and Annie dive headfirst into the wonder of Pee-wee's Playhouse. What can we learn about loneliness, inclusion, bravery, anxiety, and good old-fashioned fun from Pee-wee and his motley crew of pals? Let's find out!

*Parentpreneur advisory: this episode contains colorful language.

Connect with Deanna through her website and Instagram.
Don't forget to check out her podcast, Eff That: Breaking The Rules of Online Business!

Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests.

For full show notes and more visit www.toolegitimatetoquit.com

Are you craving an "Easy Button?" Have you invested time, energy, and cold-hard cash on someone else's methodologies, swipe files, or get-rich-quicker schemes only to wind up with copy or offerings that are lackluster? Shake off the shame - it's time to use your voice (yes, the one you already have, quirks and all!) to magnetize your audience to you.

This week, Annie P. sits down with conversion copywriting expert Christy Cegelski. Together, they touch on attention, manipulation, tone, and tenacity. How can we stand out as our true selves, but in a way that makes others feel fully seen? And do we need to take ourselves so dang seriously? Then, the two responsible Cameron-types take a few pages out of Ferris Bueller's playbook. It's a must-listen if you want to get more done -  but also have way more fun.

*Parentpreneur advisory: this episode contains colorful language.

Grab Christy's free guide to writing emails that sell here and don't forget to check out her podcast, Captivate + Convert!

Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests.

For full show notes and more visit www.toolegitimatetoquit.com

Let's face it - leaning into your uniqueness can be hard, especially when you aren't sure what exactly is so unique about you, or who out there is looking for your particular brand of special sauce. How can we best explore our own voice, message, and style? Podcasting, duh!

This week, Annie P. is joined by podcast and platform expert, Michelle Abraham. Together, they talk about the deep value of small wins, the power of interviews, and how to monetize your platform before diving into the adventures of Marty McFly and Doc Brown.

*Parentpreneur advisory: this episode contains colorful language.

Connect with Michelle through her website, LinkedIn and Instagram.
And don't forget to grab her free Profitable Podcaster Toolkit!

References abound in this episode! Don't forget to give a googlin' to She Podcasts Live, Poddit, Matchmaker.fm, The Podcast Collective, and Fruitloops: Serial Killers of Color.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you. 

For full show notes and more visit www.toolegitimatetoquit.com

Is your business kind enough? Is your marketing loud and bold enough? According to superstar author and business giant Mike Michalowicz, these two questions likely have the same answer. It's phenomenally easy to fall into the trap of dimming your light, hiding from your prospects, or going along with the herd. How can a heart-centered business truly stand out - and profit! - in authentic, proud, valuable ways?

This week, Annie P. has the great pleasure of interviewing one of her heroes. Mike Michalowicz is a force in the entrepreneurial world and author of some of the best books on the market including Profit First, The Pumpkin Plan, and Clockwork. In this interview, he drops gem after hilarious gem for underdogs out there trying to make a difference and carve a legacy simultaneously.

*Parentpreneur advisory: this episode contains colorful language.

Connect with Mike through his Facebook and YouTube.
His brand new book, Get Different, debuts this week! 

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you. 

For full show notes and more visit www.toolegitimatetoquit.com

Is "Relationship Marketing" a quantity or quality game? What's more important - leaving a lasting 1st impression or keeping in touch? And how can we stand out in crowded markets - even if we're introverts, camera-shy, or behind-the-scenes-types?

This week, Annie P. is joined by her dear friend Nikki Nash, author of Market Your Genius (available 8/24 all over the dang place), podcast host, and brilliant marketer. Nikki has a knack for uncovering the best and most unique aspects of brains and brands and gives her tips on how to explode a business that is 100% Obviously You. Then, she fulfills Annie P.'s lifelong fantasy by giving her a reason to gush about Dame Angela Lansbury "on a work thing."

Download the scripts for this week's homework here.

*Parentpreneur advisory: this episode contains colorful language.

Connect with Nikki through her website and Instagram.

And don't forget to check out her wonderful book, Market Your Genius which launches tomorrow, 8/24/21!

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you. 

For full show notes and more visit www.toolegitimatetoquit.com

Do your clients bring joy into your life - not in the form of the money they give you, but in terms of their presence in your life? Contrary to popular belief, entrepreneurship is a JOB and a freaking hard one. But, surrounding yourself with people that fill you up with laughter, support, or comfort? It can mean the difference between self-employment that feels like a slog and an empire that feeds your soul.

This week, Annie P. is joined by one of her very favorite humans, Laura Khalil. Laura is an expert on the sweet spot where communication, marketing, and ideal clients converge. Together, they talk about how to foster joyful relationships, find better peers, and bounce back from haters - before diving into the pancake-making, drill-carrying legend known as Uncle Buck.

*Parentpreneur advisory: this episode contains colorful language.

Connect with Laura through her website, Instagram and LinkedIn and don't forget to check out her amazing podcast, Brave By Design!

Check out these fabulous Etsy finds for Uncle Buck lovers, each made and sold by independent artists.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.

For full show notes and more visit www.toolegitimatetoquit.com

To be a small business owner is to be bombarded with constant advice: well-intentioned on-looker feedback, super expensive pay-by-the-hour expertise, emails from opinionated internet strangers, you know how it goes. What might change for us if we honored our instincts and went with our guts?

This week, Annie P. is joined by Keshia Butler-Thomas aka Life Coach Kesh. Keshia is an expert in standing out online - without succumbing to dumb stunts, one-size-fits-all strategies, or pretending to be someone else. Then, they take a deep dive into a lasting mutual love - for the never-to-be-topped-original Coming to America. Are you ready to let your Soul Glow?

*Parentpreneur advisory: this episode contains colorful language.

Connect with Keshia through her website and Instagram.

Be sure to check out her TV show, Stop Surviving & Start Thriving.

Check out these fabulous Etsy finds for fans of the classic, each made and sold by independent artists.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.

For full show notes and more visit www.toolegitimatetoquit.com

What keeps your fans returning, year after year? What stays in their hearts and grows with them? And - what is just noise? For most small businesses knowing what to ditch, what to delay, and what to double down on is a constant battle. What should we do when we simply cannot do it all?

In this week's episode, Annie P. is joined by Crista Grasso, serial entrepreneur with a heart of gold. Crista is an expert in whittling your business down to what truly matters - and what truly matters to her is Bret Michaels.

*Parentpreneur advisory: this episode contains colorful language

Connect with Crista through her website and Instagram.

Please be sure to listen, review, and share her podcast, The Lean Out Your Business Podcast

Check out these fabulous Etsy finds for Bret Michaels fans, each made and sold by independent artists.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.

For full show notes and more visit www.toolegitimatetoquit.com