On your path to connection and service, what metrics really matter? Should you aim to go viral, or allow yourself to move slowly and deliberately? And what's more important in podcasting and content creation - quality or consistency?

This week, Annie P. is joined by the fabulous Jason Cercone, a brand strategist and podcasting expert. After years in the business, Jason knows a thing or two about hype, pattern recognition, content hacks, and when to push and when to rest. He shares all this and more before deep diving into what we can learn from Jerry, Elaine, George, Kramer, Newman, The Soup Nazi, and more! It's a must-listen for folks with Costanza sized-dreams, but who unlike George are actually working to build their Vandelay.

What's Inside:
0:00 - Intro & Theme
02:10 - Main Interview with Jason
31:24 - Seinfeld tie-in
56:40 - Final Thought & Homework

*Parentpreneur advisory: this episode contains colorful language.

Connect with Jason through his website, Instagram and LinkedIn!
Don't forget to check out his podcast, Evolution of Brand.

Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests.

For full show notes and more visit www.toolegitimatetoquit.com

Small business owners can be so wildly sensitive about their writing. I certainly have been. We desperately want everything to come out exactly right every time - but don't trust our own skill. AND/OR the idea of letting someone else speak for you? Forget it! No way! How can we stop being so precious and start converting clients?

This week, seasoned copywriter Kelsey Hoff sits down with Annie P. to give writers a permission slip or two, demystify working with a professional, and explain why every David needs a Patrick.

*Spoiler alert: this episode contains info about Schitt's Creek's final season.

**Parentpreneur advisory: this episode contains colorful language

Connect with Kelsey through her website and LinkedIN.

Need a place to start your Idea Inventory? Here's a free Trello template.

Check out these fabulous Etsy finds for lovers of Schitt's Creek and Rose Apothecary, each made and sold by independent artists.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.

For full show notes and more visit www.toolegitimatetoquit.com

What the heck is a brand anyway? How do you know yours is sending the right message out into the world? Too many small businesses struggle with finding the perfect fit - where cleverness, color, cohesion, and clarity combine.

This week, Annie P. returns to Schitt's Creek accompanied by lettering artist, entrepreneur, and brand designer Chelsie Tamms. Together, they deep dive into branding, re-branding, and working with a professional artist - and pick apart some beloved Schitt's Creek props and locales.

**Parentpreneur advisory: this episode contains colorful language

Connect with Chelsie through her website and Instagram.
Click here to learn more about her Self-Made Artist Academy!

Check out these fabulous Etsy finds for lovers of Schitt's Creek and Cafe Tropical, each made and sold by independent artists.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.

For full show notes and more visit www.toolegitimatetoquit.com

Are you growing your business with your wellbeing in mind? Are you showing up with your profit in mind? According to this week's guest, the "secret sauce" of fulfillment is mastering both simultaneously. Easier said than done? Not when you bring intentionality and real data to your day-to-day operations.

Sandra Francisco has helped hundreds of small businesses launch, stand out, and scale. In this episode, she has a beautiful way of making everything from accounting to systems sound soothing and empowering. Then, in our pop culture segment, she proves that she's definitely the Grace to Annie P.'s Frankie. 

*Parentpreneur advisory: this episode contains colorful language

Connect with Sandra through her website.

Check out these fabulous Etsy finds for Grace and Frankie fans, each made and sold by independent artists.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.

For full show notes and more visit www.toolegitimatetoquit.com

Buzzword, Buzzword, Word Salad, Credentials. Is this the recipe for compelling copy? HECK NO. We are living in the most connected era ever - which means that your voice can easily reach more people than ever before. But, what should you say and how should you say it? How can you rise above the noise?

This week, Annie P. is joined by super-genius and neverending well of 90s pop culture knowledge, K. Layne Crawford. Layne's copywriting experience spans from legal to adult entertainment to whiskey to software and beyond, so their knowledge of tone, style, and messaging is unparalleled. Then, Layne and Annie discuss the many businesses of It's Always Sunny... such as Kitten Mittens and Wolf Cola! 

*Parentpreneur advisory: this episode contains colorful language.

Connect with Layne through their website and Instagram.

Attorneys and other legal pros, be sure to check out their marketing crash course just for you at https://www.marketyourlawfirm.com.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.

For full show notes and more visit www.toolegitimatetoquit.com

What the heck does intentionality actually look like? How do you know if you're showing up in a way that fulfills all the labels you've put on yourself? And how can we cut through the noise and connect with our clients, colleagues, and prospects in a way that fosters truth, connection, and joy?

This week, Annie P. is rendered speechless by bold, warm, and brilliant Chantelle Andercastle. A business strategist and web designer, Chantelle shares her vast knowledge about how to decide what is truly important, how to go beyond "intention," and how you must treat your #1 business asset ...yourself. Then, they deep-dive into their shared passion for the feel-good force, dope soul, and hella ethics known as "The Good Place."

*Parentpreneur advisory: this episode contains colorful language.

Connect with Chantelle through her website and Instagram.

And don't forget to check out her own podcast, The Aligned Action podcast!

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you. 

For full show notes and more visit www.toolegitimatetoquit.com

How do you view yourself within your business? Are you a small business owner, a founder, a CEO? And how do you claim your business? Is it your purpose, your vision, your livelihood, or just your job? The terms may not vary all that much on paper but they certainly feel different. So often, we downplay our efforts (and our place in our industries) until things are absolutely perfect. But - that perfection is a glossy myth. How can we compete in a filtered world as our real selves?

This week, Annie P. is joined by the fabulous Liz Theresa of Liz on Biz. Liz is a copy-pro, website creator, and coach who reminds us that a big break isn't something you wait for - it's something you make. Then, she and Annie dish about Ross, Rachel, Chandler, Joey, Phoebe, and the phenomenon known as Friends.

*Parentpreneur advisory: this episode contains colorful language.

Connect with Liz through her Instagram and LinkedIn.
Her free training is available at freecopyvideo.com.
Don't forget to check out her podcast, Liz on Biz!

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you. 

For full show notes and more visit www.toolegitimatetoquit.com

Entrepreneurship is often freaking exhausting - sometimes it takes all our energy just to stay standing. How can we manage our energy, hope, and expectations when facing so much fear, uncertainty, risk, and challenge? And how can we cultivate an attitude of patience amid all the shiny promises of immediate gratification and subsequent let-downs?

This week, Annie P. sits down with Sara Dean, the fearless and fabulous matriarch of The Shameless Mom Academy. Sara has amassed tons of knowledge in her own entrepreneurial journey and eagerly shares the secrets of traction, imperfect action, and honoring the complexity of your clients. Then, Annie and Sara don their Richmond Greyhound apparel and talk about the lessons tucked into the lives of America's favorite football coach turned football coach, Ted Lasso, and his not-always-so-merry band of changemakers, pacesetters, and up-and-comers.

*Parentpreneur advisory: this episode contains colorful language.

Connect with Sara through her Instagram and free Facebook Community!
Don't forget to check out her podcast, The Shameless Mom Academy.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you. 

For full show notes and more visit www.toolegitimatetoquit.com

What title do you use for yourself? Is it shiny and official-sounding? And more importantly - do you own that title with action? You may show up as a CEO in front of other people, but do you treat yourself like one? Do you honor yourself, reward yourself, and challenge yourself appropriately or are you waiting until after the next milestone?

This week, Annie P. sits down with supernova strategist and photographer, Dana Magnus. This episode is absolutely not about faking it till you make it - it's about creating the habits and attitudes of success NOW, regardless of what our metrics dictate. Dana argues that your internal brand story is even more important than your external one before looking at the curmudgeon that launched a thousand laughs, Larry David.

*Parentpreneur advisory: this episode contains colorful language.

Dana would love for you to join her for an upcoming, free CEO Day!

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you. 

For full show notes and more visit www.toolegitimatetoquit.com

Is there anything more vulnerable (some would say terrifying) than asking for feedback, waiting for the responses, and then actually absorbing them? Why do small criticisms tend to outweigh earnest praise? And - what the heck should we be asking anyway?

This week, Annie P. is joined by one of the most recognized voices in small business podcasting, Nick Loper! Nick is a side hustle expert - with over 500 episodes of his podcast "The Side Hustle Show" to show for it. Nick shares his thoughts on validation, existing customers, surveys, and discovery before diving into the seemingly never-ending cultural phenomenon known as The Simpsons. "D'oh!"

*Parentpreneur advisory: this episode contains colorful language.

Connect with Nick through his website and Facebook community.
Don't forget to check out his podcast, The Side Hustle Show.

Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests.

For full show notes and more visit www.toolegitimatetoquit.com