Welcome back to another thought-provoking episode of the Be Helpful Podcast, hosted by Gboyega Adebayo. Join us as we dive deep into the entrepreneurial insights of Jarie Bolander, author and advocate for entrepreneurship.

In the second part of this interview, Gboyega and Jarie explore the intricate landscape of product-market fit and the fascinating world of artificial intelligence. Jarie, the host of The Entrepreneur Ethos podcast, shares his wisdom on leveraging AI effectively and its shortcomings with storytelling.

Discover the very real concept of "the best story wins" as Jarie unveils the significance of crafting compelling narratives in the competitive business realm. Gain a firsthand perspective on the transformational impact of AI in enhancing creativity and driving innovation. Through real-world examples and insightful anecdotes, Jarie elucidates how entrepreneurs can harness the potential of AI to free up time for more creative activities.

Join us for an enlightening discussion that touches on the fundamentals of product-market fit and the evolving landscape of AI.

Connect with Jarie Bolander:

Webpage: https://www.jariebolander.com/

Don’t forget to visit the website for more helpful content: https://www.behelpfulpodcast.com

Start Your Side Hustle: https://www.yencil.com

Follow the show's socials:

LinkedIn: https://www.linkedin.com/company/behelpfulpodcast/

Instagram: https://www.instagram.com/behelpfulpodcast/

YouTube:https://www.youtube.com/channel/UC7ZNyAUhGQYfTETUJm-hnHw 

In this episode of B2B Brand180, Linda interviews Jarie Bolander, an expert in B2B storytelling. Jarie offers insights and strategies for transforming B2B brands with compelling storytelling. He explores the power of emotional appeal, logical progression, and credibility in persuasive storytelling, as well as the significance of aligning narratives across various platforms and marketing materials. Additionally, Jarie presents a valuable framework for weaving storytelling into B2B branding and strategy.

More about Jarie:
https://www.linkedin.com/in/jariebolander/ and https://decisioncounsel.com/
You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
and visit Millennium Agency at https://www.linkedin.com/company/millagency/

Linda's LinkedIn:
https://www.linkedin.com/in/lindafanaras/

Millennium Agency:
Brand Strategy | Marketing | Web Design:
https://mill.agency

How ready is your brand for growth?
Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
https://brand180.mill.agency/

YouTube Channel:
https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
Passion + Profits: Fueling Business and Brand Success

Jarie is an engineer by training and an entrepreneur by nature with over 25 years of bringing innovative solutions to markets such as Bluetooth, USB, RFID, and Semiconductor DNA sequencing. He is currently a partner at JSY PR & Marketing, a full-service PR and Marketing Firm that helps tech startups tell better stories.

He holds an MBA in Technology Management from UOP and a BS in Electrical Engineering from San Jose State University. He is listed as an inventor on over 10 patents and has published six books — The Entrepreneur Ethos, Frustration Free Technical Management, #ENDURANCE tweet — A Little Nudge to Keep You Going, 7 PR secrets All Founders Should Know, 8 Startup Dilemmas All Founders Will Face, and Business Basics for Entrepreneurs.

To contact Jarie:

Website link:
https://thestoryfunnel.co/

LinkedIn link:
https://www.linkedin.com/in/jariebolander/

Facebook link:
https://www.facebook.com/jarie

Instagram link:
https://www.instagram.com/jariebolander/

Twitter link:
https://twitter.com/thedailymba

Email:
jarie@jsypr.com

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If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:

Website: https://www.terrybmcdougall.com
LinkedIn: https://www.linkedin.com/in/terrybmcdougall
Email: Terry@Terrybmcdougall.com

Her book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon. 

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Here's how you can reach host Terry McDougall:

www.terrybmcdougall.com

www.linkedin.com/in/terrybmcdougall

Terry@Terrybmcdougall.com

Her book Winning the Game of Work is available at Amazon

The Daily MBA is about being a better entrepreneur, one day at a time. My main focus is on innovation, entrepreneurship and technology management. Through relevant original posts, links to great articles and several educational series, The Daily MBA strives to be part of making entrepreneurs better.

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

In this episode, Jarie Bolander, host of The Entrepreneur Ethos podcast, talks with Sam about how he became an entrepreneur and the story of his failures and successes as he walks through his entrepreneurship journey. We'll later find out how he was able to manage his life after losing a loved one.

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On the growth mindset podcast with Sam Webster Harris, we explore the psychology of happiness, satisfaction, purpose, and growth through the lens of self-improvement. Success and happiness is a state of mind unique to ourselves and is our responsibility to create.

Through a process of honest self-reflection of what is holding us back and what is driving us forward, we can lose the ego and build awareness of how to be our best.

- - -

Connect with Sam:

Creativity Newsletter - Explosive Thinking

Watch the pod - YouTube (Growth Mindset)

Twitter - @samjamharris

Instagram - @SamJam.zen

- - -

Show: Growth Mindset, psychology of self-improvement

Episode: Choosing Growth After Grief - Jarie Bolander, The Entrepreneur Ethos Podcast Host

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses. 

With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.

In this episode we cover:

• 00:00 - Intro
• 01:14 - Jarie's Engineer Journey to Marketing
• 04:15 - Storytelling in B2B Brand Awareness and Lead Generation
• 07:44 - B2B Marketers' Hesitation with Storytelling Strategies
• 10:58 - Crafting Compelling Stories in Marketing Framework
• 16:32 - Insights from B2C Tactics for B2B Marketers
• 22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling
• 24:40 - Jarie's Favorite Activity To Get Into a Flow State
• 25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self
• 26:17 - Jarie's Biggest Challenges at Story Driven
• 27:15 - Instrumental Resources For Jarie's Success
• 28:13 - What Does Success Mean for Jarie Today
• 28:56 - Get In Touch With Jarie

Get In Touch With Jarie:

Jarie's LinkedIn

Story Driven Website

Mentions:

Stéphane Nasser

Books:

Story Driven Decks by Jarie Bolander

The War of Art by Steven Pressfield

Loonshots by Safi Bahcall

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company

IN CLEAR FOCUS: The first episode of our new season features Jarie Bolander, engineer-turned-marketer, entrepreneur, and author. Jarie discusses what he's dubbed "story-driven marketing," explaining the role and impact of stories in business. Jarie shares his journey from engineering to entrepreneurship, emphasizing the importance of narrative in marketing and communication. He also discusses how storytelling can help pitch business ideas and connect with potential investors.

In our age of remote everything, the elevator pitch is a bit of an anachronism.

When's the last time you pitched an idea in an elevator?

But the concept is still relevant and important!

If you're in marketing or sales, you need to be able to explain what you offer is a way that's succinct, clear, and compelling ... and do it in about 30 seconds or less.

Now, crafting a great elevator pitch isn't exactly quantum theory ... but it's not easy, either!

And in fact, according to my guest, many companies struggle to explain what they do and why it matters to non-experts.

Jarie Bolander is many things ... He's head of market strategy at Decision Counsel ... the author of several books, including Story Driven Outreach ... and host of The Entrepreneur Ethos Podcast.

The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes.

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